6 strategies to increase admissions in 2022

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6 strategies to increase admissions in 2022

COVID-19  impacted the global education system and led to shut down of educational institutions for a prolonged period. 320 million learners were affected by the pandemic in India. School closure has an adverse impact on learning level, widening gap in learning level as well as increase in drop out rate (ASER report). To understand why it’s important for low fee private schools to formulate effective strategies to increase admission, let’s look at some research data

According to well known Social welfare centre ASER (Annual Status of Education Report) 2021 findings:

  • There has been an overall increase in the proportion of children enrolled in govt schools between 2018 and 2020 i.e from 64.3% to 65.8%. However, in the year 2021, the enrollment suddenly went up to 70.3%.
  • The enrollment rate in private schools has however gone down from the last few years. In 2020, the enrollment rate was 28.8% and in 2021 the enrollment rate went down to 24.4%.

There is evident shift of students from private to government schools due to income disruption, difficulty in accessing quality education, unclear fee dues, safety concerns, reverse migration etc. during the pandemic.

As schools are going back to normal, gaining admissions is still a matter of concern for many schools, here we are sharing 6 strategies to regain admissions post Covid 19.

1. Conduct customise market research:

Understanding the needs of the target audience will help schools improve admission rates by serving their needs in the best possible way. Market research provides clarity related to goal areas, competitor landscape and marketing strategies.

For conducting a market research, start with identifying and defining research objectives, followed by framing research tools, selecting methods of data collection, gathering data, analysing and working on insight to serve the target audience in the best possible ways.

2. Marketing & advertisement:

It’s important to do brand building through showcasing the unique selling point of schools effectively like showcasing infrastructure, innovative study, facilities offered by the school, value offerings by school and how it’s different from competitors in the market.

Focus on communicating school value using 4Ps of marketing mix to serve the needs of the target audience. Effective marketing and promotion leads to lead generations for admission. It can be done through advertising through various mediums like digital, print or in person.

Also Read: Leadership traits you need to practice to become a successful school leader

 

3. Speed up response time:

It’s crucial to act on lead generated to convert it into admission. An enquirer for admission should be reached out soon by the admin to close the admission, delay will dilute the interest of prospects. Effective followup is necessary to convert maximum leads into admissions.

4. Customised fee structure and financial aids:

Schools should know the paying capacity of the target audience, competitor’s fee structure, and the facilities provided by them and what school can offer different or valuable in the same fee range.

The paying capacity of parents has altered post pandemic and schools can consider some fee waivers case to case to retain admission. Schools can offer flexible fee structure and collaborate with third parties to provide financial aid/assistance.

5. Parent & community engagement

Parental involvement has a positive impact on holistic growth of children. Research shows that parent engagement in schools is closely linked to better student behaviour, higher academic achievement, and enhanced social skills.

Parents are the decision makers, engaging them effectively can lead to long term retention and publicity through word of mouth. This can be done through effective workshops with parents and community on parenting, guiding, child mental health, physical health, nutrition, extra curricular activities etc.

6. Focus on curbing learning loss

Prolonged school shutdown caused learning loss. The common mode of delivery was online and whatsapp during closure which was not proven effective and there is clear learning loss. It’s important to address the learning loss to help students cope up in current grade.

This can be done through remedial workbooks, extra classes, foundational skills etc. Students’ performance showcases the quality of education provided in school leading to brand building

All the above strategies are directly or indirectly linked to admission lead generation. A proactive pipeline management and follow up will lead to better results. The key to achieve success is proactively reaching out and showcasing value to the target audience through various ways.

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