How to Become a Digital Marketing Expert with a Diploma Course?

How to Become a Digital Marketing Expert with a Diploma Course?

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Diploma in Digital marketing

Table of Contents

Diploma in Digital Marketing – An overview

Students today pursue diploma courses since they have an excellent market value in terms of employment scope. Many aspirants choose to pursue a diploma in Digital Marketing due to its high employability prospects in the job market. This professional diploma can be obtained after completing class 10, and it is in high demand due to the rapid growth of the digital marketing industry in India.

Recent statistics predict that this industry will expand and reach a market size of USD 160 billion by 2025, fueled by the increased adoption of digital technologies and internet access in the country. As a result, there is a growing demand for qualified professionals in the field of digital marketing, including those with a diploma in this subject. Check out the course fee range for diploma in Digital Marketing courses here.

A diploma in Digital Marketing is a comprehensive program that provides students with a thorough understanding of social media and digital research tools. Although there are numerous online courses available, diploma courses offer more value. According to a LinkedIn report on the most sought-after skills in 2021, digital marketing is among the top 10 skills that employers in India are looking for.

Additionally, a report by indicates that the demand for digital marketing experts has increased by over 50% in the last five years, with a notable surge in the demand for professionals with digital marketing certifications.

Diploma in Digital Marketing Course – Admissions

  • To enroll in the Diploma in Digital Marketing course, candidates will be evaluated based on their academic performance in 10th. 
  • Digital Marketing diploma online and offline application forms are available for the course.
  • To apply, candidates can visit the official website of the college or university, complete the form, pay the application fee, and submit all required documents in the specified format. 
  • Alternatively, applicants can obtain the form from the college, provide the necessary documents in the form of a 10th mark sheet and certificate, ID proof, caste certificate (if applicable), and photographs, and submit the application fee in the form of a DD.

How to Choose the Right College For Digital Marketing Course

Diploma in Digital Marketing – Eligibility

Students interested in pursuing a diploma in Digital Marketing must:

  • Have completed their class 10 level from an accredited board
  • Obtain at least a 50% aggregate score on their board exams
  • Get straight admission to degree programs based on 10 grades
  • Submit language proficiency scores of IELTS, TOEFL, PTE, etc. along with a Statement of Purpose (SOP) as well as optional Letters of Recommendation (LORs) if aim to study this course abroad

Check if you are eligible for a diploma in Digital Marketing course here.

Diploma in Digital Marketing – Skills Required

Ideal candidates for a diploma in Digital Marketing after 10th grade are those who possess fundamental knowledge of SEO (search engine optimization) and SEM (search engine marketing). They should also have the skill to create exceptional, original, and SEO-optimized content. Moreover, having a firm grasp of Google Analytics is crucial. Additionally, it is necessary to have a good understanding of technology and possess the ability to convince people.

What Next after 10th?PUC (Pre-university course)/11th

Diploma in Digital Marketing – Reasons to Pursue

  • According to a recent study, the digital marketing industry is one of the most dynamic and flourishing sectors globally, providing a wide range of career opportunities that are attractive to numerous students and professionals. For example, ​the salary of a professional in the digital marketing field is INR 1,50,000 to INR 24,00,000 per annum, depending on the skills and experience of the professional.
  • Moreover, large corporations ​like Amazon, Google, TCS, Accenture, etc tend to hire more ​freshers at the package of INR 2,00,00 to INR 10,00,000 per annum. Apply for a student loan here.
  • The Diploma in Digital Marketing is a highly desirable course in this industry, offering a broad selection of job opportunities, such as content marketing, email marketing, and SEO analytics.
  • ​There are many top colleges that offer the diploma in Digital Marketing courses such as NIIT Digital Marketing, UpGrad, Digital Vidya, etc.
  • By enrolling in the program, students can develop their own distinctive approach and acquire the necessary expertise to work with clients or agencies on promoting their businesses through social media.

Read more: 5 Best Tips To Get Lowest Education Loan Interest Rate In India

Diploma in Digital Marketing – Syllabus 

A Diploma in Digital Marketing Course typically lasts for one year, divided into two semesters. It covers various subjects such as Introduction to Digital Marketing, SEO, Social Media Marketing, Email Marketing, Content Marketing & Copywriting, Affiliate Marketing, AdWords & PPC, and Google Analytics.

Semester Subjects
Semester 1 Introduction to Digital Marketing: Overview of digital marketing principles and strategies
Search Engine Optimization (SEO): Techniques to improve website visibility on search engines
Social Media Marketing: Strategies for promoting brands and engaging with audiences on social media platforms
Email Marketing: Methods for effectively reaching and engaging with target audiences through email campaigns
Semester 2 Content Marketing & Copywriting: Creating compelling content and writing copy to attract and engage audiences.
Affiliate Marketing: Understanding and utilizing affiliate partnerships to drive sales and revenue
AdWords & Pay-Per-Click (PPC): Techniques for managing and optimizing paid advertising campaigns on Google AdWords
Google Analytics: Analyzing website traffic and user behavior to optimize digital marketing strategies

Diploma in Digital Marketing – Job Description

The job market is expanding for individuals who have completed a Diploma in Digital Marketing. In the past, people were not well-versed in digital communication and collaboration, but this is changing as the world becomes increasingly digital. 

With this shift:

  • Numerous job opportunities are arising, as organizations are advertising through various digital platforms, from online shopping to education and training. 
  • ​Digital marketing jobs are growing by an average of 14% providing more than 20 lakh jobs.
  • Technological improvements are created every day.
  • Only a few companies outsource this function to other organizations
  • Some firms are hiring third-party consultants to fill this role.

What next? Short term Courses after 10th

Diploma in Digital Marketing – Job Prospects

Prospects for jobs after completing a Diploma in Digital Marketing are generally positive. Employers seek candidates who not only possess expertise and knowledge in current digital trends and related fields but also demonstrate a willingness to adapt to new industry developments. This is a popular career choice in today’s job market.

The following are some popular job opportunities available after completing a Diploma in Digital Marketing:

1. Digital Marketing Specialist: Average Salary range 5 to 7 lacs

This role involves managing marketing operations across various platforms, such as social media, display media, and e-commerce sites, for a specific organization.

2. SEO Consultant: Average Salary range 3 to 7 lacs

The primary responsibility of an SEO Consultant is to ensure that a company’s web content is easily accessible to its target audience.

3. Social Media Manager: Average Salary range 4 to 9 lacs

This position requires overseeing various social media campaigns and enhancing a brand’s online image by developing a strong social media network.

4. Marketing Manager: Average Salary range 7 to 10 lacs

A Marketing Manager is responsible for identifying target clients through various search engine marketing technologies and methods that are up to date.

5. Web Content Writer: Average Salary range Upto 5 lacs

This role involves creating unique content for social media, online media, and e-commerce websites, among other platforms.

What next? Diploma Courses after 10th

Diploma in Digital Marketing – Scope

The Diploma in Digital Marketing has a wide range of opportunities for students who complete the program in India’s top recruiting firms. For those who wish to continue studying in this field, there are three programs available: BBA in Digital Marketing, MBA, and PG Diploma in Digital Marketing. Interested students can enroll in one of the following programs:

  • BBA in Digital Marketing: The BBA in Digital Marketing is a three-year undergraduate degree program that provides advanced study on digital marketing technology, enabling organizations and brands to promote themselves. Candidates must have completed 10+2 level or related diploma courses from a recognized board, and admission is based on merit in the qualifying examination or performance in the entrance exam, followed by a counseling round.
  • MBA: The MBA is a two-year postgraduate degree program that focuses on various aspects of modern digital marketing trends. To be eligible for this course, candidates must have achieved a minimum of 50% in their bachelor’s degree course in any discipline. The admission process involves top MBA entrance examinations and personal interviews.
  • PG Diploma in Digital Marketing: The PG Diploma in Digital Marketing is another postgraduate degree program in this subject, which lasts for one year. Candidates must have a bachelor’s degree or equivalent from a recognized university. Admission to this program is based on a candidate’s performance in an entrance exam, followed by a personal interview or merit in a Bachelor’s degree program. Invest in your future and take out a student loan for the PG Diploma in Digital Marketing here.

In today’s competitive market, there is a high demand for skilled and qualified digital marketing experts. This means that individuals with the right skills can expect not only excellent pay but also benefits and bonuses depending on their role. A diploma in digital marketing is one of the most sought-after skills in our era, and with more learning tools available online, it has become even more accessible.


Opting for a digital marketing diploma course is a practical way to become an expert in the field. These courses offer specialized skills and knowledge crucial for success in the digital realm. Through hands-on training and practical experience, individuals can develop the expertise needed to thrive in the dynamic world of digital marketing.


1. Which diploma is best for digital marketing?

The best diploma for digital marketing depends on individual preferences and career goals, with options ranging from specialized digital marketing diplomas to broader marketing or business diplomas.

2. Can we do digital marketing after diploma?

After completing a digital marketing diploma, individuals can pursue careers in digital marketing, whether working for companies, or agencies, or as freelance professionals.

3. Is diploma in digital marketing worth it?

A diploma in digital marketing can be worth it for those looking to enter the field quickly with focused training. It provides practical skills and knowledge that are highly valued in the industry.

4. Is digital marketing course easy?

The difficulty of a digital marketing course varies depending on factors like the curriculum, individual aptitude, and dedication. However, with proper guidance and effort, it can be manageable and rewarding. Now, education financing is made easier with Varthana student loans, assisting aspiring students in pursuing diplomas, degrees, or post-graduation without financial stress, enabling them to focus on their education and career aspirations.


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