New Year, New School: Making Your School Stand Out

New Year, New School: Making Your School Stand Out

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Schools are a diverse ecosystem in which teachers and students are the heart and other non-teaching staff work together for the common goal of creating a happy and safe environment for students. To achieve success and good results, the school must have a framework for day-to-day operations and management. 

Some challenges for schools include branding, admissions, and communication. A school with high enrollment and a strong brand in the market is more likely to meet its objectives. The school brand communicates the school’s culture, principles, vision, and mission. 

Here are a few pointers to help schools stand out from the competition:

1. Utilization of digital platforms

Improving school enrollment can be a significant challenge, particularly in the first five years of the school. Schools face tough competition. School administrators must be aware that parents today use the internet extensively, and they should leverage this opportunity by maintaining a website. A parent will appreciate what they read and see on the school’s website. It is also critical to keep the website up to date.

2. Strong leadership team

To achieve expected goals, every school requires a strong leadership team. This team sets high academic standards for students and focuses on identifying school challenges and attempts to resolve them by involving faculty, staff, students, families, and community stakeholders. 

Strong leadership team members are committed to school-wide change, respected by colleagues, have effective interpersonal skills, and are able to start and finish projects efficiently. The members of the school leadership team inquire to identify any required challenges and changes, and the team engages stakeholders in developing the vision statement based on the identified core values. Members of the leadership team take advantage of formal and informal opportunities to achieve certain goals.

Also Read: 5 Ways Data Analytics Is Enhancing Education Technology in Schools

3. Use of customer relationship management

Maintaining a proper customer relationship system is critical in schools. If the school wants to maintain strong enrollment numbers, it must have a strong customer relationship management system that converts and generates leads. 

Customer relationship management software is a tool used to assist the school in managing customer data. Some customer relationship management software provides tools such as student management systems, attendance tracking, tuition management, faculty management systems, lead tracking and generation, student access and retention systems, campaign management, and more.

With good customer relationship management, the school can focus on quality leads by developing a strong enrollment strategy, improving relationships with school customers, tracking each new enrollment application, and managing school events.

4. Use of feedback from parents and students

The school should maintain positive relationships with both parents and students so that it can solicit their opinions as needed. Word of mouth is the most powerful source of new school admissions. The school can conduct comprehensive surveys for students and parents to determine how to emotionally and physically secure, comfortable, and safe students in the school environment. Once they have comprehensive feedback from parents and students, the school will be able to move forward based on the feedback received.

5. Upskilling and hiring

To find and attract skilled teachers, use new-age platforms such as LinkedIn, Facebook, and Instagram. Schools should provide opportunities for teachers to develop their skills and advance in their careers, allowing teachers to be motivated and knowledgeable about current practices in order to make classrooms effective. This practice promotes teacher retention and also improves classroom interactions and student outcomes.


In conclusion, making a school stand out against the competition is a constant challenge for school leaders and administrators. However, by utilizing the above mentioned strategies, schools can set themselves apart and attract more students. In the new year, it is important for schools to evaluate their current strategies and make changes as needed in order to achieve their goals and create a thriving and successful school community. It takes a combination of different approaches and solutions to make a school stand out and meet the expectations of the community.


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